ABOUT THE BRAND
First Cannon is a performance-driven coffee brand built to bridge the gap between quality coffee and real-life functionality.
We don't just focus on taste—we design coffee to support focus, endurance, and consistency in everyday performance.
From sourcing to roasting to delivery, every step is engineered to serve one purpose: Coffee that works for you.
FOUNDER & EXPERIENCE
First Cannon is founded and led by Mahmoud Awad Zakaria El-Polisy, an entrepreneur with over 10 years of hands-on experience in branding, marketing, and the coffee & F&B industry.
His background includes building and launching multiple coffee brands, contributing to:
- Brand strategy & positioning
- Product development
- Market entry & expansion
Intro, Frothy, Paulo, Kaly Beans, Cloud Nine, and Radius
ROASTERY OPERATIONS
As well as being an early contributor in supporting roastery operations in the Egyptian market.
At First Cannon, he leads:
- Brand strategy
- Product development
- Full operational direction
To build a fully integrated coffee system—from green beans to final product positioned for regional and global scale.
OUR PHILOSOPHY
We see coffee as both an art and a function.
It's the balance between:
- Flavour & performance
- Experience & efficiency
- Ritual & results
THE ROASTERY
At the heart of First Cannon is a precision driven roastery.
We source premium beans from:
Brazil, Colombia, Ethiopia, Nicaragua, and Uganda
Through trusted partners to ensure:
- Consistency
- Traceability
- Scalable supply
Reliable flavour. Measurable performance.
PRODUCT LINE
First Cannon Medium Roast – Signature Line
Available Origins:
Designed for:
- Daily consumption
- Consistent energy delivery
- Versatile brewing
PERFORMANCE PROFILE
What sets First Cannon apart:
- Medium roast optimized for balanced caffeine release
- Designed for smooth, sustained energy (not sharp spikes)
- Multi-origin sourcing with controlled consistency
- Built for both taste and functional performance
READY-TO-DRINK LINE
Built for speed and convenience without compromising quality.
Products include:
- Cold Brew (high caffeine, low acidity)
- Latte Range (classic, Spanish, flavored)
BUSINESS & OPERATIONS
We operate with a scalable, partnership-driven model:
- Production Model: Controlled batch roasting
- Supply Chain: Multi-origin sourcing
- Packaging: Retail & bulk options available
- Private Label: Available upon request
- Distribution: Nationwide delivery
TARGET MARKET
Primary Focus: Performance & Lifestyle Segment
B2B Segment
- Gyms & fitness spaces
- Cafés & specialty outlets
- Universities
- Retail chains & supermarkets
- Distributors
B2C Segment
- Athletes
- Students
- Professionals
- High-performance individuals
WHY FIRST CANNON (REAL VALUE)
- Full control from sourcing to roasting
- Consistent product across batches
- Performance-focused coffee design
- Flexible formats (beans, RTD, bulk)
- Built for modern, fast-paced lifestyles
We build a system around it.
FROM ROASTERY TO REAL LIFE
Our coffee moves with you:
Into work, training, long days, and early mornings.
Designed for people who:
build, perform, and move forward.
COMMITMENT
Every step is intentional:
- Consistency
- Quality
- Reliability
This is a standard.
OUR PARTNERS
We don't just serve coffee. We fuel communities that move, create, and perform.
Trusted by growing names across different industries:
Artisan baked goods & specialty treats
Elegant outdoor & indoor living spaces
High-performance racing simulation & entertainment
Modern coffee brand serving quality coffee for people on the move
These partnerships reflect our commitment to quality, performance, and shared values.
